Prospects engage with the finer details

Prospects engage with the finer details

The level of finer details in the CGI images we produce for our clients allows them to convert more prospects because they feel so real and so easier for a prospect to engage and connect with. Like this elegant sofa we’ve rendered for a range a CGI images which...
Why is it important for CGI to represent lifestyle?

Why is it important for CGI to represent lifestyle?

I talk a lot about #lifestyle and why it is important to reference this within CGI images and video when marketing a property. Buyers both want, and expect so much more from developers than they once did, they expect to be shown more detail than a simple floorplan or...
CGI can replicate any kind of light

CGI can replicate any kind of light

We’re a big fan of lighting, and especially the changes that different lighting gives to a CGI image and how this affects the way someone engages with it. CGI can replicate any kind of light, including changes in warmth based on where in the world the image is...
CGI is a valuable brand awareness tool

CGI is a valuable brand awareness tool

In terms of the relationship between CGI and large developments and CGI and smaller developments, the core principles remain the same. In this case the purpose of the CGI images created by our team are for marketing the upcoming build and subsequent launch of this...