We’re a big fan of lighting, and especially the changes that different lighting gives to a CGI image and how this affects the way someone engages with it.
CGI can replicate any kind of light, including changes in warmth based on where in the world the image is representation, to changes in shadows based on different times of the year or times of the day.
All these subtle alterations make CGI images more relatable to viewers, giving them a more informed understand of what they are looking at and therefore helping them along the buying process.
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