The ability to closely mimic a photograph is what makes CGI such a powerful marketing tool. To create rendered digital content which looks and feels like a photograph there are several elements we need to focus on, lighting, angles and imperfections.
When each of these is given attention, the finished image is difficult to tell apart from a photograph and therefore becomes powerful content to utilise as off-plan marketing material.
#CGI #propertymarketing #propertydevelopment
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